As companies seek to bridge the gap between physical and digital experiences, Bluetooth beacons and NFC tags are two leading technologies. How do these wireless solutions compare?
Introducing Bluetooth Beacons
Bluetooth beacons are compact hardware devices that broadcast Bluetooth Low Energy (BLE) signals to nearby smartphones and tablets. The signals typically contain a unique identifier detected when in range, usually around 50 meters.
Thousands of inexpensive beacons can be placed at set locations indoors and outdoors. Apps leverage these signals to deliver hyper-localized content, offers, navigation and more based on proximity. Beacons bring contextuality to mobile experiences.
Understanding NFC Tags
NFC tags are small stickers or cards containing a tiny wireless microchip and antenna. They are passive until activated by a smartphone or tablet at very close range, about 4 cm or less.
The NFC tag then transfers a small payload of data to the device such as a URL, photo, video or product information. Tags enable touchpoints for mobile content but have very limited range.
Comparing the Technologies
Beacons and NFC tags have some similarities but also major differences:
- Beacons have long-range signals (50+ meters) while NFC is short range (4 cm).
- Beacon interactions are automatic without user action while NFC requires tapping a tag.
- Beacons enable precise indoor micro-location not possible with NFC.
- NFC transfers larger payloads like images and URLs not feasible with beacons.
- Beacons cost just a few dollars each compared to up to $1 for NFC tags.
- Both technologies require a specialized app on the mobile device.
Which is Better?
For passive content touchpoints, NFC tags provide a low-cost solution. But for advanced indoor positioning, navigation and analytics, Bluetooth beacons are vastly superior.
The two technologies can also complement one another when used together in the right setting. But for large-scale deployments, beacons offer more versatility and value for connecting experiences across the physical and digital.
