Bluetooth beacons have emerged as a game-changing technology, revolutionizing the way we interact with our surroundings. As a Bluetooth technology professional, I am excited to …
Bluetooth is a wireless technology standard used for exchanging data between electronic devices over short distances. One of the key features of Bluetooth is its …
Bluetooth beacons have seen steadily growing adoption since their introduction in 2013. Let’s explore 3 key trends shaping the future of beacon tech in the …
Since their introduction almost a decade ago, Bluetooth beacons have often been pigeonholed as tools for retail marketing. However, creative companies are finding important new …
Standard Bluetooth beacons used for indoor positioning have ranges of about 50 meters. Now new long-range beacon technologies are emerging that extend well beyond conventional …
As companies seek to bridge the gap between physical and digital experiences, Bluetooth beacons and NFC tags are two leading technologies. How do these wireless …
With growing demand for accurate indoor positioning, Bluetooth beacons have emerged as a leading solution. How do beacons compare to other technologies like WiFi and …
Two main protocols dominate the Bluetooth beacon landscape – Eddystone from Google and iBeacon from Apple. Here is an overview of each protocol’s capabilities and …
As businesses implement networks of Bluetooth beacons for indoor positioning and mobile engagement, security should be a top priority. Here are 5 best practices to …
Bluetooth beacons can provide innovative interactive experiences for customers. However, successfully deploying beacons across large venues requires careful planning and execution. Here are best practices …
