Standard Bluetooth beacons used for indoor positioning have ranges of about 50 meters. Now new long-range beacon technologies are emerging that extend well beyond conventional …
As companies seek to bridge the gap between physical and digital experiences, Bluetooth beacons and NFC tags are two leading technologies. How do these wireless …
With growing demand for accurate indoor positioning, Bluetooth beacons have emerged as a leading solution. How do beacons compare to other technologies like WiFi and …
Two main protocols dominate the Bluetooth beacon landscape – Eddystone from Google and iBeacon from Apple. Here is an overview of each protocol’s capabilities and …
As businesses implement networks of Bluetooth beacons for indoor positioning and mobile engagement, security should be a top priority. Here are 5 best practices to …
Bluetooth beacons can provide innovative interactive experiences for customers. However, successfully deploying beacons across large venues requires careful planning and execution. Here are best practices …
Bluetooth beacons promise exciting new location-aware experiences for mobile app users. However, the convenience comes with inherent privacy tradeoffs that consumers should understand. What Are …
Indoor positioning technology has long lagged behind the precise navigation systems we’ve become accustomed to outdoors through GPS. Bluetooth beacons are finally bringing robust, accurate …
Bluetooth beacons are taking interactivity and engagement to new levels across a variety of industries. These small wireless transmitters have become a game-changer for organizations …
Bluetooth beacons are small wireless devices that broadcast Bluetooth signals to nearby smartphones and other devices. They are an important component of location-based services and …
