Bluetooth beacons can provide innovative interactive experiences for customers. However, successfully deploying beacons across large venues requires careful planning and execution. Here are best practices to consider for your beacon network.
Choose Beacon Hardware Wisely
With many beacon manufacturers to choose from, select hardware that meets your needs for a balance of range, battery life, durability and size. On-premise beacons typically have a 2+ year battery life and range of ~50 meters indoors. Rugged designs withstand dust, moisture and abuse. Opt for reputable suppliers like Estimote or Kontakt.io.
Design a Well-Planned Layout
Mapping out beacon placement is crucial. Conduct onsite surveys to identify key locations for beacons from an experience perspective. Ensure overlapping coverage for wayfinding between beacons spaced ~10 meters apart. Account for physical obstacles like shelving and walls that can impact Bluetooth signals.
Install and Configure Properly
With hundreds of beacons to deploy, installation is a major undertaking. Ensure beacons are positioned at the appropriate marked locations at standard heights. Configure each beacon’s settings like UUID, transmit power and intervals through the vendor’s management software. Use battery life optimally by fine-tuning transmit intervals.
Evaluate Adhesive Options
Most beacons will require adhesive mounting onto walls, ceilings or fixtures. Test different industrial adhesives to determine which provide the strongest bond for long-term reliability in your environment. Avoid foam adhesives which deteriorate over time. Adopt best practices like surface cleaning for maximum adhesion.
Develop Engaging Mobile Experiences
Well-designed mobile apps are key to delivering value from your investment in beacons. Partner with developers to build apps tailored to your venue, leveraging beacon interactions like wayfinding, information delivery, promotions and gameplay. Make sure the apps work well across iOS and Android.
Promote App Downloads
Encouraging visitors to download your venue’s app is critical for adoption. Have staff promote the app before and during visits. Offer incentives like discounts or freebies as downloads. Make the app visible on venue websites and social channels. Capture emails during onboarding to reengage users.
Monitor Performance
Ongoing management and data monitoring ensures your network operates smoothly. Use beacon management software to detect battery status, configuration issues, beacon displacement and signal strength in real time. Monitor app analytics like installs, engagement and conversions. Refine the network and experiences based on usage data.
With careful planning and execution, your beacon deployment can significantly enhance the visitor experience and provide key insights into customer behavior across your venue.
