Bluetooth beacon technology offers exciting new possibilities for automotive manufacturers to deliver more connected, contextualized experiences to drivers and passengers. With the right beacon implementation strategy, vehicles can become responsive spaces that engage occupants in truly intuitive ways.
Beacons are small, low-cost transmitters that use Bluetooth low energy protocols to broadcast signals. When installed in vehicles, they can be configured to trigger actions like sending notifications, providing location-specific information and offers, automating commands and more based on proximity.
For example, beacons placed strategically around the inside of a vehicle can detect when a compatible smartphone or wearable device enters or exits the car. Upon entry, the system could automatically adjust settings like seat position, temperature, and entertainment system preferences to match the owner’s presets.
Exterior beacons on connected cars enable new features as well. Parking garages could have beacons that identify available spots and guide drivers directly to them. Gas stations can send tailored offers to refuel when a low-fuel vehicle enters range.
Beacons also open up opportunities to optimize the maintenance experience. Dealerships can have beacons strategically placed in service bays. When a car needing service enters, the beacon triggers access to the vehicle’s diagnostics and service history, allowing for faster work.
For drivers, beacons placed along everyday routes could communicate real-time, location-based alerts about upcoming congestion, dangers, or roadside assistance needs. The insights improve safety and decision making.
To implement beacons effectively, automakers need to encourage mobile app adoption, as phones must have apps that are listening for beacon signals. Gamification and promotional offers are ways to drive installment.
Of course, cars also need to be outfitted with beacons. But with costs dropping below $10 per beacon, and extremely long battery life, this is achievable at scale. The hardware easily embeds into vehicles during manufacturing.
The result is a connected, responsive driving experience where the vehicle seamlessly reacts to the context around it. As vehicles become more autonomous, beacons have huge potential to optimize how self-driving cars move passengers smarter and safer. The benefits for automotive brands and consumers make in-car beacons a smart investment.
