The global Bluetooth tracker market is expected to grow at a CAGR of 10.5% from 2022 to 2030, according to a report from DataIntelo. The growing demand for child and elderly safety, a rise in incidences of theft or loss of assets, and the growing trend of IoT-based asset tracking are some of the factors driving market growth.
According to a report by ABI Research, the annual shipments of Bluetooth personal tracking devices are projected to exceed 140 million by 2026. The market is being accelerated by new experiences, new form factors, and the growing trend of smart homes and other IoT applications.
Tile, a key player in the Bluetooth tracker market, released several new products in 2023, including the Tile Mate, Tile Sticker, and Tile Pro. The Tile Mate is considered by many to be the best overall Bluetooth tracker, while the Tile Sticker is the most budget-friendly. The Tile Pro is the most premium Bluetooth tracker offered by Tile, and is designed for those who need the maximum level of precision and reliability.
Apple’s AirTag is also gaining popularity in the market, and is considered by many to be the best Bluetooth tracker for iPhone users. AirTag uses Ultra-Wideband (UWB) technology, which provides even more precise location data than Bluetooth.
In terms of market share, Tile currently leads the global Bluetooth tracker market. However, other companies such as Chipolo and Samsung are also gaining significant market share. According to a report by Strategy Analytics, the global Bluetooth tracker device market is expected to grow at a CAGR of 8.2% from 2020-2026.
In conclusion, the Bluetooth tracker market is expected to witness significant growth in the coming years, driven by the adoption of IoT-based asset tracking, the rise in incidences of theft or loss of assets, and the growing demand for child and elderly safety. The market is currently dominated by Tile, but there are many other companies vying for market share, and it will be interesting to see how the market develops in the future.
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